Enterprise startup Namogoo announced the completion of $8 million in Series A financing. Three investors participated in the round: Greatpoint Ventures Innovation Fund, Blumberg Capital, and Inimiti VC.
Namogoo’s technology identifies and blocks unauthorized product ads that are injected into customer web sessions by client-side digital malware. Using Namogoo, customers are kept from being diverted and retailers avoid losing revenue. The company’s product algorithm learns and adapts to ensure a clean experience from a customer’s first visit.
In its announcement, the company said the funds will be used primarily to open the Israeli company’s U.S. headquarters in Boston, MA, and to accelerate growth in the U.S. market through product development and marketing.