Parse.ly announced the close of $6.8 million in Series B financing. Six investors participated in the round, among them Grotech Ventures, Blumberg Capital, FundersClub, DreamIt Health, and Felton Group.
Parse.ly partners with digital publishers to provide clear audience insights through an intuitive analytics platform. Customers can use the company’s dashboards and APIs to build successful digital strategies that allow them to grow and engage loyal audiences.
Many writers, editors, site managers, and technologists already use Parse.ly to understand what content draws in website visitors and why. Industry leaders, including Mashable, Slate, Conde Nast, The Huffington Post and many others, use Parse.ly to illuminate relationships between content, audience, and analytics.