According to a recent SEC filing, fintech startup Affinity Solutions has raised $4.7 million in debt financing from an undisclosed investor.
Affinity Solutions was founded 15 years ago to help financial institutions and retailers craft precision marketing programs that drive customer acquisition, share-of-wallet, and loyalty. The company aims to provide better business outcomes for financial institutions and marketers, leveraging real-time and secure access into where and when consumers are spending across brands, categories, geographies, and buying channels.