Sales technology company The Big Willow just closed a new round of financing. Three investors participated in the round, among them Connecticut Innovations and Stonehenge Growth Equity Partners.
Founded in 2013 by Charlie Tarzian, The Big Willow seeks to uncover the “buying intent” of purchasing teams that are researching specific problems and vendors. Buying intent, often revealed upstream of the team’s engagement with prospective vendors, drives optimization of sales and marketing investment through precise segmentation and messaging. The company claims that it indexes the content consumption of more than 100 million devices from more than one billion web sessions on more than 10,000 websites in hundreds of client categories every single day to track buyer intents.
In its announcement, the company said the The Big Willow will use the new capital to continue its rapid revenue growth.