Marketing technology startup Smartly closed $500,000 in financing from an undisclosed investor.
Smartly is developing a tool for large online advertisers, including eBay, Skyscanner, Zalora, Nelly and JustFab, to automate and optimize their Facebook and Instagram advertising. Smartly is an authorized Facebook Marketing Partner, and the company is growing profitably with $700 million annualized Facebook advertising spend optimized through its software. The company has offices in Helsinki, New York, San Francisco, Berlin and Singapore.