Fintech startup Loyyal announced it has secured a new round of financing. Four investors contributed to the round: Integrated Networks, UAE Exchange, Hayaat Group, and Day One Investments.
Loyyal is a loyalty and rewards platform that uses blockchain and smart contract technology to provide loyalty and rewards network infrastructure solutions. The company removes existing barriers from loyalty relationships by enabling more sophisticated custom incentives. Loyyal’s platform allows multi-branded rewards, such as combinations between airlines and banks or even a combined “Airline/Retailer/Consumer” reward.
According to the company, it will use the new capital to complete development of its platform and accelerate its go-to-market strategy.