ROKT just closed $11 million in Series B financing. Six investors contributed to the round, among them Moelis Capital Partners and Square Peg Ventures.
ROKT sits at the intersection of digital media and commerce. The company aims to help ecommerce operators by using an algorithmic engine to optimize customers’ journeys and monetize underutilized portions of their websites. The company helps performance marketers engage with and acquire customers at scale when they’re most receptive.