Clique Media Group (CMG) announced the completion of $15 million in Series C financing. Three investors participated in the round, among them Greylock Capital and e.ventures.
Recently named to Fast Company’s list for the World’s Most Innovative Companies in 2017, CMG is a global media, marketing, and consumer brands company. Through its brands—Who What Wear, MyDomaine, Byrdie, CollegeFashionista, and Obsessee—CMG aims to combine the power of data science with expert editorial to create content and products that millennial and Generation Z women crave. CMG’s two key marketing offerings, CMG Studios (an in-house creative agency) and INF Network (representing more than 50 top bloggers and influencers), deliver integrated and native advertising programs with the goal of inspiring consumers to discover and shop. In early 2016, CMG launched its first clothing, shoes, and accessories line exclusively with Target under the Who What Wear brand, and it continues to be a top performer for the mega-retailer.
The company revealed that it will use the new funds to build out its consumer products division, as well as to expand its editorial properties and in-house creative offerings for advertisers.