Software startup Terminus announced the completion of a Series B round of $10.3 million.
Terminus helps B2B companies use account-based marketing (ABM) to drive revenue and accelerate pipeline velocity. The rise of marketing automation software has resulted in many B2B organizations being inundated with sales leads. Current statistics suggest that less than one percent of these leads turn into customers. That low conversion rate from leads to customers has given rise to the category of ABM, which helps B2B marketing teams focus their efforts on the best-fit leads.
Terminus’ software is used by a number of companies, including Salesforce, Dun & Bradstreet, Vidyard, and Rosetta Stone, as an ABM platform that enables marketers to target companies, engage decision-makers, and accelerate sales pipeline velocity. In 2017, the Atlanta-based company was named the Fastest Growing Software Company by The Atlanta Business Chronicle and first in employee appreciation by The Atlanta Journal-Constitution.
The Series B funding will allow Terminus to open an office in San Francisco and to double its workforce to gain market share, CEO Eric Spett said.