According to a report released by the U.S. Census Bureau two weeks ago, U.S. retail ecommerce sales totalled $105.7 billion in the first quarter of 2017. While customers’ increasing appetite for online shopping presents an enormous opportunity for merchants, the competition for market share is becoming ever fiercer.
To differentiate themselves from other ecommerce systems, a growing number of online merchants have begun to adopt advanced customer relationship management (CRM) tools. CRM refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle, with the goal of improving customer relationships, improving retention, and driving sales growth. Hand in hand with this trend has been the maturing of the CRM software industry. Total sales for CRM tools and platforms was $20.4 billion in 2013, and it is on track to reach $36.5 billion in 2017.
With so many different providers in the market, how should merchants evaluate and select the best CRM software to fit their business needs? On Thursday, June 8, business technology company Oro, Inc., is joining forces with research and consulting company Forrester, as well as online marketing company Dotmailer, to offer insight to retailers and help them navigate through best practices in CRM. Entitled “Sales and Marketing Tools for Merchants: The Power of Single Platform Integration,” the webinar will offer a roundtable conversation on topics including the power of a 360° view of the customer, the benefits of multi-channel CRM, and how merchants can use CRM to maximize profit by delivering a superior user experience.
Kate Leggett, VP of Principal Analyst at Forrester
The webinar brings together some of the best minds in the CRM and ecommerce world. It features guest speaker Kate Leggett, VP and principal analyst at Forrester Research, a leading expert on CRM and customer service strategies. The lead author of Forrester’s Wave reports on the CRM technology ecosystem, considered by many as “industry bibles,” Kate will offer highly valuable insights into how merchants can make best use of CRM systems. The webinar will also include Tink Taylor, founder and president of DotMailer. Dotmailer, a leading email marketing automation platform trusted by some of the world’s top brands, is used by 70,000 customers around the world in more than 150 countries. Finally, the webinar will also feature Yoav Kutner, CEO and co-founder of Oro, Inc. Yoav is a veteran ecommerce expert who co-founded Magento, a leading B2C ecommerce platform that was acquired by eBay in 2012. A pioneer of the industry’s first-of-its-kind ecommerce system for consumer-facing retailers, Yoav is now on a mission with Oro, Inc., to create the ultimate ecommerce platform for B2B merchants. (Oro, Inc., is a client of Newscenter’s sister company, Rosebud Communications.)
Register here: https://www.orocrm.com/sales-marketing-tools-merchants