Blispay announced it has raised $12 million in financing. FirstMark Capital, Accomplice, New Enterprise Associates, F-Prime Capital and Camden Partners participated in the funding.
Blispay has created a streamlined in-store financing product. The Blispay Visa Card aims to be the most mobile-centric credit card in the industry, allowing merchants of all sizes to provide financing without any technical integration or financial obligation. It provides customers with instant issuance, six-month special financing, and two-percent cash back.
In its announcement, the company said the funding will allow Blispay to continue the rapid growth of its merchant network and to increase consumer adoption.