Appetize, a cloud-based enterprise point-of-sale (POS) solution for entertainment and sports venues, announced today that it has raised $20 million in financing. The round was led by private equity fund Shamrock Capital Advisors with participation from Oak View Group and several existing investors.
Founded in 2011 by Kevin Anderson, Jason Pratts, and Max Roper, Appetize offers a suite of mobile payment solutions for live events and sports. These include tablet-based payment platform on both Android and iOS, self-serve kiosks, as well as backend inventory and reporting management tools.
Credit: appetizeapp.com
According to Newscenter’s previous report, the company’s number of installed venues has expanded significantly since the beginning of 2016, with iconic locations such as the U.S. Bank Stadium,home to the Minnesota Vikings and Madison Square Garden in New York, among their clients. By making POS payments easy and convenient, Appetize’s POS technology is also helping venue managers significantly improve the on-site experience of fans and visitors.
“Appetize has deployed over 17,000 units and processed over $1 billion in transactions in 2016 alone,” said Max Roper, co-founder and CEO of Appetize, in an official announcement. “We have built Appetize with the enterprise client and scalability in mind, and now with this partnership of Shamrock Capital and Oak View Group, Appetize is positioned extremely well for continued, long-term success.”
The new funding will be used to to expand Appetize’s current team of more than 150 employees in Los Angeles, New York and Atlanta.