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Whimsical Wednesday:
After several years at Google and four months at Snapchat, ad and measurement exec Gunnard Johnson is taking his expertise to Pinterest. The photo-collage social network, which has relied to date largely on e-commerce, is beefing up its advertising infrastructure with a new department, to be headed by Johnson, called “Measurement Science and Insights.” Quite the mouthful!
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BY: STAFF WRITER － JULY 27, 2016
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CREDIT: STARTUPGRIND.COM
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Startup Grind, the global tech-networking powerhouse known for its intimate fireside chats with startup luminaries and tech industry icons, is coming to Southern California. The SoCal Regional Conference will take place on September 27 at the Skirball Cultural Center, located in the Los Angeles neighborhood of Bel Air, overlooking Stone Canyon, Santa Monica Mountains and the Bel Air Lake. Read more →
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BY: STAFF WRITER － JULY 27, 2016
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CREDIT: PINTEREST.COM
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Pinterest announced today that it has hired former Snapchat advertising executive Gunnard Johnson as head of measurement science and insights, a newly formed Pinterest team dedicated to enhancing the photo-collage social network’s ability to analyze audience insights, ad targeting and effectiveness. Read more →
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BY: RAN XU － JULY 27, 2016
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CREDIT: CARS.COM
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Automotive classified site Cars.com announced this week that it has entered an agreement to acquire DealerRater, a consumer review website focused on car dealerships. Read more →
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