Takt, Inc., a San Francisco-based startup that develops customer personalization software, announced today that it secured $30 million in Series A financing. The unusually large Series A round was led by BCG Digital Ventures, the incubation and venture capital arm of consulting firm Boston Consulting Group, which helps large enterprise clients seek out investment opportunities. In this investment, Starbucks is BCG Digital Ventures’ enterprise partner and will be an anchor customer of Takt’s platform.
Takt uses advanced machine intelligence and applied learning to combine disparate data points about customer preferences into seamless individual profiles that aim to help companies better connect with their customers. Instead of synthesizing consumer history data intermittently, taking actions on these insights only in a reactive manner, Takt adapts in real-time to changing consumer purchases and feedback, progressively resulting in ever-improving customer interactions.
“We believe that our unique personalization strategy will become among the most powerful drivers of our business and are pleased to be working with Takt to make this come to life,” said Kevin Johnson, Starbucks president and chief operating officer, in a press release announcing the investment. “By leveraging the power of personalization, our Starbucks Rewards loyalty program will become an even more powerful driver of our business in the future as we introduce new, individualized offers and customer experiences.”