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New Product Alert: Advocate

Advocate is a community where participants pledge commitments to support one another's societal mission, creating personal accountability and individual change.

Advocate is a community where participants pledge commitments to support one another’s societal mission, creating personal accountability and individual change. Users simply submit a request, such as, “I want someone to only use recycled bottles for a week,” review the pledges available to swap with, and then receive updates on their peers’ progress via email.

Advocate was built by cofounder Kieran Hammond and Nick Smith.