Amanda Blackman Joins AKA NYC as SVP of Creative Strategy and Experiential Design
Entertainment marketing agency AKA NYC has appointed Amanda LaFollette Blackman to the newly-created post of senior vice president of creative strategy and experiential design.
Blackman will be the creative lead for the agency’s experiential business, developing and overseeing the execution of projects for AKA’s theatrical and destination clients.
Before joining AKA, Blackman worked at brand experience agency FreemanXP where she was a vice president and group creative director. Before that, she spent 11 years at Jack Morton Worldwide, one of the world’s leading experiential agencies, working with clients including American Airlines, Procter & Gamble, MTV, Walmart and Microsoft. She earned an MFA from the Yale School of Drama.
“Since our inception, AKA has forged the way in introducing new approaches and service offerings to the theatrical advertising space,” said AKA managing partner Elizabeth Furze. “ We are delighted to welcome Amanda’s talent and unique experience to drive AKA’s experiential offering forward. She brings a wonderful pedigree in experiential marketing, exceptional insight into the culture of entertainment, and a talent for thinking big.”