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Martech Startup Drift Secures $32 Million

Martech Startup Drift Secures $32 Million
Credit: drift.com

Drift announced the close of $32 million in Series B financing led by General Catalyst Partners. CRV, HubSpot, and Sequoia Capital also participated in the offering.

Drift is a conversation-driven marketing and sales platform. With its quickly evolving set of tools and playbooks, Drift unlocks the insights buried in conversations to accelerate business success. Businesses use Drift to provide a modern buying experience for potential customers, generate more qualified leads, and dramatically accelerate the sales cycle.

In its announcement, the company said this Series B investment will support Drift’s expansion into marketing automation and sales acceleration. It plans to open a new office in San Francisco and add more than 100 new employees in the next 12 months.