Maestro Raises $3 Million
Maestro, an engagement and analytics platform for enterprise live streamers, announced the close of $3 million in Series A financing. The round was led by Hersh Interactive Group, with additional investors Rubicon Venture Capital and the Stanford StartX Fund. This brings the total capital raised by the company to $5.8 million.
Maestro provides a TV-like experience on mobile and web for any brand, content producer, or live gaming streamer. In contrast to traditional television where a viewer watches a fixed broadcast, Maestro’s viewers can interact with each other, as well as with the channel owner, in real-time. Maestro provides content creators with channels that cultivate authentic, engaging experiences with their audiences. A number of entertainment companies have adopted Maestro’s platform, including Sony PlayStation, Microsoft, Blizzard Entertainment, Pokemon, and Warner Bros. Games.
“As sophistication around streaming becomes the norm, the new metrics revolve around quality of interaction, retention, and attribution to the bottom line,” said Ari Evans, Maestro founder and CEO “We’re excited to enable businesses around the world to create robust, long-term live streaming strategies through their own destinations.”
The company plans to continue growth in the esports and gaming landscape while expanding into new verticals as enterprises worldwide seek to create engaging, authentic experiences.