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Software Startup Amplero Secures $17.5 Million

Credit: customer lifetime value management platform Amplero Secures $17.5 Million
Credit: amplero.com

Amplero announced it has raised $17.5 million in Series B financing. Greycroft Partners, Ignition Partners, Wildcat Venture Partners, Seven Peaks Ventures, and Trilogy Equity Partners participated in the funding.

Amplero is a customer lifetime value management platform that aims to help marketers use machine learning and multi-armed bandit experimentation to optimize customer interactions with the goal of maximizing customer lifetime value and loyalty. Unlike traditional rules-based marketing automation, Amplero’s controlled experimentation and machine-learning platform dynamically tests thousands of permutations to decide on optimal marketing interaction based upon each customer and context.

In its announcement, the company said Amplero plans to use the cash infusion to support global expansion of its AI marketing technology.