Smart Home Technology Startup Roost Brings In $10.4 Million

Roost announced the close of $10.4 million in Series B financing. Three investors participated in the round: Aviva Ventures, Fosun Kinzon Capital, and Desjardins Venture Capital.

Roost is a technology company headquartered in Sunnyvale, CA. As creators of the Roost Smart Battery and the Roost Smart Water Leak and Freeze Detector, the company has developed a unique, patented, connected platform of data sensors that is easy to install and affordable. Roost’s primary go-to-market approach is through insurance companies deploying directly to their policyholders. The effect is to reduce insurance claim cost expenses, as well as drive policyholder engagement through a content-rich digital mobile app experience, improving customer acquisition and retention.

In its announcement, the company said the new funding will be used to continue its product development efforts as well as to expand new product services for insurance partners.