OrderGroove Raises $25 Million

ECommerce startup OrderGroove announced the close of $25 million in financing from an undisclosed investor.

Founded in September 2010 by Greg Alvo, OrderGroove’s SaaS-based subscription technology platform and network enables major brands to develop relationships with their most valuable customers via subscriptions. The company aims to turn customer loyalty into exclusivity while dramatically increasing annual spend and lifetime value by two to four times what it would have been. OrderGroove works with many blue chip brands, including Walmart, CVS, L’Oreal, Procter and Gamble, Grainger, Jarden, and General Electric.